Mobile Push Click

An interaction a recipient has with a push notification that redirects them to either a webpage or a destination within the application. Mobile Push Clicks are important, as they c ...

Mobile Push

Notifications that typically appear on the home screen of a mobile device. These usually include information similar to SMS messages, such as time-sensitive information, updates, a ...

AMP (Accelerated Mobile Pages)

A program used to make mobile internet better and faster. In short, AMP pages do not show the full content on a mobile device, and are instead optimized and focused on the content ...

How Playrix Scales 1:1 Mobile Engagement Across Millions of Players

Digicel Triples Mobile Engagement and Increases Retention by Over 50%

Mobile App A/B Testing: Everything You Need to Know

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creati ...

MessageGears Partners with Airship to Combine Mobile and Cross-Channel Expertise

Industry leaders in cross-channel orchestrated message delivery, MessageGears and Airship today announced a product integration that will provide enterprise customers with deep cap ...

Yapo Triples Mobile Engagement and Reduces Churn With Targeted Mobile Messaging

GSN Increases In-Game Engagement by 37% Using 1:1 Mobile Messaging

Hopster Uses A/B Testing to Drive Engagement, Conversions, and Retention on Mobile

Cinedigm Triples Mobile Engagement and Increases App Ratings by 64%

Mobile Email Engagement On The Rise

Email marketing is an increasingly mobile channel according to a new study by MessageGears, which reveals that consumers are engaging more and more with email content on their smar ...