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AMP (Accelerated Mobile Pages)
A program used to make mobile internet better and faster. In short, AMP pages do not show the full content on a mobile device, and are instead optimized and focused on the content ...
How Playrix Scales 1:1 Mobile Engagement Across Millions of Players
Digicel Triples Mobile Engagement and Increases Retention by Over 50%
Mobile App A/B Testing: Everything You Need to Know
Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creati ...
MessageGears Partners with Airship to Combine Mobile and Cross-Channel Expertise
Industry leaders in cross-channel orchestrated message delivery, MessageGears and Airship today announced a product integration that will provide enterprise customers with deep cap ...
Yapo Triples Mobile Engagement and Reduces Churn With Targeted Mobile Messaging
GSN Increases In-Game Engagement by 37% Using 1:1 Mobile Messaging
Hopster Uses A/B Testing to Drive Engagement, Conversions, and Retention on Mobile
Cinedigm Triples Mobile Engagement and Increases App Ratings by 64%
MediaPost
Mobile Email Engagement On The Rise
Email marketing is an increasingly mobile channel according to a new study by MessageGears, which reveals that consumers are engaging more and more with email content on their smar ...
Mobile Email Engagement Is On The Rise
Email marketers making plans for upcoming campaigns should take a closer look at mobile. In analyzing open and click rates from our enterprise customers between Q1 2015 and Q4 2016 ...
10 transactional email best practices with examples
When it comes to high-volume email sending, brands are using two key types to support their business operations: marketing and transactional. Can you guess which receives more enga ...