How do you power great customer experiences?
Looking around, it seems pretty clear that marketers are becoming more likely to utilize data in real time to power customer interactions (This lookbook that Movable Ink released last week showcases a few examples). And, as consumers, we’re getting more comfortable expecting these experiences — show me my rewards points balance or recommend a trip for me in an email, and I expect it to be my up-to-date balance or a relevant destination I would like to go.
We’re still coming down off the high of Accelerate earlier this week, our first Customer Marketing Summit and a tremendous opportunity for us to give back to our awesome customers that are doing such great work every day. We had a fantastic turnout of highly engaged attendees, along with an incredibly talented speaker lineup that made you never want to budge from your seat.
It’s just a few days now until we go live with Accelerate, our first Customer Marketing Summit, coming virtually to computer screens all across the country Sept. 15. We can’t wait to spend the afternoon with some of the world’s foremost experts on messaging, marketing, and creating a personalized, immersive experience for your customers. Invitees will learn how to do their jobs better, some will walk away with prizes, and we’ll have surprises in store throughout the day.
When you’re trying to send personalized messaging campaigns across various channels, testing to ensure success is one of your biggest challenges. But it’s also essential so you know you’re not flying blind, and the only way to get it right is to have the correct combination of tools at your disposal.
In our latest webinar, we joined with our partners at Havas Helia to explain how MessageGears Segment combines with their SmartDesign approach to empower marketers to do more with the customer data they’ve collected, and why it’s so difficult to do for many marketers.
By now, consumers are well aware of the potential for how brands can use customer data to communicate with them in a more personalized way. Every day, in their inboxes and on their phones, they bear witness to both the best and worst examples of brands trying to bring more relevance to their cross-channel marketing. And each time they receive a brand message that utilizes their data in a clever, positive, and responsible manner, it raises their expectations for future brand communications.