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Google Postmaster Tools and How They Help You

Google Postmaster Tools and How They Help You

Brad Gurley
Expert Advice

If you’ve visited any forums or read any blog posts related to the email industry in the past few days, you’ve probably seen mention of Google’s Postmaster Tools. Specifically, the tools have been experiencing a partial outage, leaving many marketers and deliverability professionals searching for solace or news about a fix (count us among that group!). 

To help pass the time until that sweet, sweet Google data is flowing again, here’s a primer on Google Postmaster Tools (GPT) — what they are, how they’re used, and how they complement your own (or your ESP’s) data and services to optimize delivery to Gmail. 

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