Mobile Push Click

Definition

An interaction a recipient has with a push notification that redirects them to either a webpage or a destination within the application. Mobile Push Clicks are important, as they can increase customer engagement within the app or website. MPCs are also useful sources of data, as they can be tracked and allow marketers to see how many customers interacted with a notification. (See “Click Activity” and “ClickStream Analysis”).

413% ROI in 3 years

Download the Total Economic Impact™ Report to find out how.

413% ROI in 3 years 

Download the Total Economic Impact™ Report to find out how.

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