MessageGears Glossary
A
C
- Campaign management software
- CCO (Chief Customer Officer)
- CDI (Category Development Index)
- CDO (Chief Data Officer)
- CDP (Customer Data Platform)
- Click Activity
- Clickstream Analysis
- CMO (Chief Marketing Officer)
- Consumer Contextual Data
- Content Curation
- Cross-Channel Marketing
- Cross-Sell
- Customer Marketing Platform
D
- Data Centralization
- Data Duplication
- Data Friction
- Data Marketplace
- Data Schema
- Data Silos
- Data Syndication
- Data-Driven Creative
- Data-Driven Marketing
- Decryption
- Deep Linking
- Deliverability
- Delivery
- Democratized Data
- Direct Email Conversion
- Disjointed Data
- Dissimilar Data Sources
- Distributed Sending Solution
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-Based Message Authentication, Reporting and Conformance)
- DNS Record
M
- Machine Learning (ML)
- Marketing Campaign
- Marketing Clouds
- Message Center
- Message Service Provider
- MessageGears Engage
- MessageGears Message
- MessageGears Segment
- Mobile Push
- Mobile Push Click
- Mobile Push Delivery Failure
- Modern Data Warehouse
- MPP (Massively Parallel Processing) Database
- Multi-Channel Marketing
- Multivariate Testing