Case Studies
Hopster uses A/B testing to drive engagement, conversions, and retention on mobile
Like many other early-learning brands, Hopster must adhere to kidSAFE and Children’s Online Privacy Protection Act (COPPA) regulations that protect children from ads, enforce parental controls, and set the standard for parent and child data security. That means they must earn interest with high-quality communications that adequately lift up the value of their offering at every turn.
Hopster‘s initial engagement with MessageGears targeted several areas including increased app sessions, boosting re-engagement, highlighting new app features, share temporary offers, and compliance with laws and regulations towards advertising to children. Just a few campaigns with MessageGears brought on tremendous success.
The problem
Advance global mobile outreach without putting brand safety at risk
Hopster needed to increase engagement and elevate their global mobile outreach without compromising the quality or safety of their kidSAFE and COPPA compliant messaging, and send and manage all subscription-related notifications in a safe, reliable manner.
To make that happen, they needed a scalable solution that offered A/B testing that could help safely optimize their messaging across multiple touchpoints with their brand (onboarding, re-engagement, upsells, etc.).
The solution
MessageGears helps leading brands confidently scale communications to millions of customers in real time — a key capability for Hopster, as they have a global user base.
MessageGears’ A/B testing offering allows a brand to test as many as 10 UX resource variants at a time to reveal the number of users who engage, behaviors that followed, and revenue generated by variant.
The result
With MessageGears, Hopster has realized greater visibility and awareness for exclusive discounts, new offers, subscription-related messaging, and new content. They’ve also seen a valuable lift in app sessions and greater time spent in the app on average. Other Hopster and MessageGears successes include:
- Increases in yearly subscriptions
- Exciting insights around day 5 of onboarding
