Case Study

Hopster Uses A/B Testing to Drive Engagement, Conversions, and Retention on Mobile

Like many other early-learning brands, Hopster must adhere to kidSafe and Children’s Online Privacy Protection Act (COPPA) regulations that protect children from ads, enforce parental controls, and set the standard for parent and child data security. That means that they must earn interest with high-quality communications that adequately lift up the value of their offering at every turn.

Hopster‘s initial engagement with MessageGears targeted several areas including: increased app sessions, boosting re-engagement, highlighting new app features, share temporary offers, and compliance with laws and regulations towards advertising to children. Just a few campaigns with MessageGears brought on tremendous success.

Key Outcomes

3.1 million

3.1 million personalized push notifications that engaged and retained users.


71% lift in app store rating from from 2.8 stars to 4.8 stars within 16 weeks.


448K additional app sessions as a result of more targeted 1:1 messaging.


98K completed app store ratings in response to targeted requests for feedback.

The Challenge

Advance global mobile outreach without putting brand safety at riskHopster needed to increase engagement and elevate their global mobile outreach without compromising the quality or safety of their kidSafe and Children’s Online Privacy Protection Act (COPPA) compliant messaging, and send and manage all subscription-related notifications in a safe, reliable manner.

To make that happen, they needed a scalable solution that offered A/B testing that could help safely optimize their messaging across multiple touchpoints with their brand (onboarding, re-engagement, upsells, etc.).

The Solution

MessageGears helps leading brands confidently scale communications to millions of customers in realtime—a key capability for Hopster, as they have a global user base.

MessageGears also helps leading brands confidently scale communications over millions of customers in real time—a key for Hopster, as they have a global user base.

MessageGears’ A/B testing offering also allows a brand to test as many as 10 UX resource variants at a time to reveal number of users who engage, behaviors that followed, and revenue generated by variant.

The Outcome

With MessageGears, Hopster has realized greater visibility and awareness for exclusive discounts, new offers, subscription-related messaging, and new content. They’ve also seen a valuable lift in app sessions and greater time spent in the app on average. Other Hopster and MessageGears successes include:


  • Increases in yearly subscriptions
  • Exciting insights around Day 5 of onboarding
"Working with MessageGears has been key to improving our core KPIs. The platforms ease-of-use and ability to run push, IAM, an Inbox, as well as A/B testing capabilities in a single place has helped Hopster improve overall app engagement, and our onboarding experience. Letting parents know what’s new, and how to find it is very important in building trust and value. MessageGears' multi-platform support will help us deliver on our KPIs further as we launch with new partners and devices around the world. Being able to reach our audience across a suite of devices is a big step forward and we look forward to integrating this in 2019."

~ George Jurgens, Lead Growth Manager

Driving high-value interactions at scale

In an ongoing collaboration, MessageGears proudly stands as Hopster’s trusted partner, continually delivering push and in-app messages that improve onboarding, engagement, and customer satisfaction.

Read more of our client success stories.