Industry leaders in cross-channel orchestrated message delivery, MessageGears and Airship today announced a product integration that will provide enterprise customers with deep capabilities for delivering precise, targeted campaigns across multiple channels.
By combining MessageGears’ industry-leading email campaign and cross-channel orchestration with Airship’s sophisticated mobile push and in-app messaging solutions, marketers now have the best capabilities to reach customers across channels with messages that inspire action and grow loyalty and lifetime value.
Targeting highly sophisticated enterprise brands, the partnership allows teams to utilize the MessageGears platform to be able to launch and orchestrate advanced mobile and email marketing campaigns within a single interface. And because MessageGears’ campaign orchestration solution attaches directly to internal data sources and modern data platforms, marketers can use their local, private customer data to target users seamlessly across multiple channels.
“Creating exceptional customer experiences today requires deep capabilities and bi-directional data across more and more channels, which are foundational to Airship’s Customer Engagement Platform,” said Mike Musson, SVP of strategy and business development, Airship. “This partnership has created a robust one-stop solution that makes it simpler and more effective for enterprise marketers to deliver meaningful and sophisticated interactions that advance customer journeys.”
Via an optional enhancement to the MessageGears platform, customers will gain access to Airship’s industry-leading advanced mobile marketing capabilities in order to orchestrate and optimize campaigns across channels that best fit their needs.
“What we saw in this partnership was an opportunity to provide our customers with the absolute best, most robust capabilities in the industry,” said Walter Rowland, MessageGears’ SVP, Growth. “We believe that by combining Airship’s advanced mobile messaging solutions on top of MessageGears’ best-of-breed email and orchestration platform, we’re providing Super Senders with the only true enterprise cross-channel solution on the market.”