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5 Myths About Mobile Engagement
Think about the last time you misplaced your phone, or accidentally left it behind when you left the house. Did it feel like you were missing your closest friend, most devoted help ...
A group of people engaged with their mobile devices.
The Enterprise Guide to Mobile Customer Engagement
Online interactions are increasingly shifting from desktops to mobile phones. That makes it vital for businesses to focus on mobile customer engagement in order to build brand awar ...
Mobile Push Notifications: A Cross-Channel Marketing Approach
Mobile push notifications help brands market to customers with personalized alerts delivered straight to their phone. It’s an easy and effective way to communicate updates, b ...
Black Friday 2022: Mobile Proves a Big Hit
The first half of November was a worrying time for retailers as online sales for the first three weeks of the month remained relatively flat compared to 2021—up just 0.1% at $64. ...
Mobile Shopping Trends: Drive More In-App Purchases
The last two years have seen the global retail industry’s most extraordinary digital transformation. The pandemic pushed more shopping and delivery online, causing a dramatic ...
The Top Mobile Gaming Trends for 2024
The mobile games industry has been growing at a fascinating rate, with worldwide gamers reaching 3.2 billion in 2021, up from 1.9 billion in 2015. There are currently ~180 million ...
Strategies for increasing customer loyalty and retention on mobile
Customer loyalty is often recognized as a by-product of a seamless experience that delights customers and keeps them coming back for more. The pandemic has made delivering on custo ...
3 Industry Examples of the Power of Email + Mobile Campaigns
No one knows better than we do the value of email when it comes to sending your customers real-time, personalized campaigns. Our roots are in email, and we love its near-universal ...
WWDC 2021: Apple Disrupts Mobile Messaging with Focus Mode
When your plane is ready to board, your airline notifies you when and from what gate. When your takeout order is ready, the restaurant let’s you know to come to the door for ...
Mobile Push Delivery Failure
Notifications that are sent when a mobile push does not reach the desired destination. This can be due to a number of reasons. Understanding when and why a Mobile Push Delivery Fai ...
Mobile Push Click
An interaction a recipient has with a push notification that redirects them to either a webpage or a destination within the application. Mobile Push Clicks are important, as they c ...
Mobile Push
Notifications that typically appear on the home screen of a mobile device. These usually include information similar to SMS messages, such as time-sensitive information, updates, a ...