Audience Segmentation

Build and Activate Audiences on Any Channel

A Segmentation Tool Made for Marketers

Today’s segmentation tools force users to choose between a technical tool that marketers can’t use or a simple tool that lacks the capabilities they desire. MessageGears Segment bridges this gap with an incredibly powerful and flexible audience segmentation platform that is designed for marketers who want to deliver seamless, relevant experiences across any touchpoint.

Why We’re Better

Launch Customer Data to Hundreds of Destinations Quickly and Easily

MessageGears Segment

How We’re Different

MessageGears Segment is the only segmentation platform made for marketers that natively connects to a brand’s data warehouse, providing results far faster and more efficiently than other bespoke segmentation tools

Create dynamic visual segments powered by live data

MessageGears Segment’s Blueprints provide users the ability to visually segment customers through an intuitive drag-and-drop interface – combining the power of advanced decisioning logic with a user experience open to anyone

  • Empower marketers to segment using all available data, regardless of data storage
  • Easily create dynamic, visual segmentations powered by your live customer data
  • Even less technical marketers can build segments
Launch Customer Data to Hundreds of Destinations

Not every customer should get the same message. MessageGears Segment lets you create personalized experiences by communicating with customers through any channel.

  • Communicate through virtually any channel
  • Create consistent, personalized experiences across multiple touchpoints
  • Export dynamic segments to hundreds of third-party destinations
  • No limits on export size – scales to however large your recipient list is
Where data meets marketing

Knowing your audience isn’t enough – marketers need the ability to enhance and record data for living snapshots of users

  • Add segmentation labels to your user data to make better use of groups and segments
  • Empower marketing teams to have more control over how they message different customers
An integrated Marketing Suite

MessageGears Segment natively integrates with MesageGears’ other products – putting the user in the driver’s seat for content creation and delivery

  • Utilize dynamic segments for email and mobile messaging
  • Orchestrate cross-channel campaigns using sophisticated groups and segments