Telefónica is a powerhouse in the global telecom industry. With a vast network spanning over 300 million customers across 17 countries, the brand is dedicated to providing unparalleled connectivity through advanced fixed, mobile, and broadband networks.
In its quest for sustained growth, Telefónica sought a solution to deliver individual experiences to users at scale. Their goals were ambitious: boost activation rates, amplify acquisition ROI, and foster lasting engagement among its app users.
Discover how Telefónica harnesses the power of real-time targeting to enhance the app experience, optimize engagement, and drive high-value interactions seamlessly across channels.