Case Study

Wall Street English Boosts App Store Rating by 71%

Awarded Best Education Platform of the Year by Education Investor, Wall Street English is dedicated to helping people across the globe master the English language. Their unique approach to blending digital study with personalized face-to-face support helps set them apart from other language providers on the market. 

Wall Street English is not just a platform; it’s a community of more than three million alumni and over 180,000 students rocking their language learning goals worldwide. As their reach continued to grow, so did their commitment to student satisfaction. They recognized the importance of scalability and needed a solution to help them continue providing the 1:1 personalized support students had come to expect.

Key Outcomes

3.1 million

3.1 million personalized push notifications that engaged and retained users.


71% lift in app store rating from from 2.8 stars to 4.8 stars within 16 weeks.


448K additional app sessions as a result of more targeted 1:1 messaging.


98K completed app store ratings in response to targeted requests for feedback.

The Challenge

Sustaining student motivation and demonstrating course value

While the journey to learning English can unlock exciting opportunities, the challenges associated with learning a new language can often test a student’s motivation.

Wall Street English understands this and is dedicated to finding solutions to keep students motivated and advancing through their courses.

With a diverse global reach of students engaging with the course app, the brand needed a solution that targeted the right learners with timely and impactful messages that would foster progress and facilitate the sharing of positive app experiences.

The Solution

Real-time relevance at scale

Using MessageGears, Wall Street English can accurately process and segment millions of customer actions in real time to deliver 1:1 personalized messages to every user.

Scaling its communications across its global user base helps Wall Street English reach a level of long-term learner engagement that it couldn’t otherwise achieve.

Personalized push notifications and in-app messages

The Wall Street English team launched push and in-app messaging campaigns to successfully onboard new users, encourage feature discovery, and nudge students to continue learning when engagement fell below pre-defined thresholds.

Targeted requests for app store ratings

Students received an in-app messaging campaign based on their usage frequency to rate their app experience and provide feedback about their experience.

The Outcome

Here are the key results and successes from the campaign:


Student engagement

  • Wall Street English sent 3.1 real-time push notifications, personalized and relevant to each student’s needs and individual lesson progress.
  • The app recorded 448K additional sessions and 168K more completed lessons as a result of showing value and offering student support in real time.

App store ratings 

  • 98K targeted users completed requests for ratings, giving Wall Street English the positive reviews they need to represent the student experience in the App Store.
  • A 71% lift in app store ratings from 2.8 stars to 4.8 stars within 16 weeks of the campaign launch.

Onboarding and feature discovery

  • 181K users completed in-app onboarding campaigns, increasing feature awareness and ease of use for those just beginning their language learning journey.

Driving high-value interactions at scale

In an ongoing collaboration, MessageGears proudly stands as Wall Street English’s trusted partner, continually delivering push and in-app messages that improve onboarding, engagement, and student satisfaction.

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