For a digital-first hospitality brand that seats more than 1.5 billion diners per year, reaching customers with data-driven, tailored, relevant messaging across mobile and desktop is essential for OpenTable, as they maintain their status as an industry leader.
And while they were successful in sending automated personalized messages across email and push, the team knew they could be even more data-driven, personalized, and time efficient. However, like many brands, OpenTable faced several challenges.
The team was sending hundreds of millions of emails and push notifications monthly, but only 10 percent of those were automated. Large datasets led to long, daily data latency and heavy production costs.
That’s when OpenTable turned to MessageGears to help reduce costs and scale its engagement marketing efforts, and saw tremendous results: