The Operationally Efficient Email Marketer

The Operationally Efficient Email Marketer

Technology and big data have been changing email marketing for many years now, in many cases for the better. But, in some cases, the technological revolution is making the email marketer’s job harder, less efficient, and taking them away from the work that attracted many of them to the industry to begin with.

Our upcoming webinar — in concert with the Email Experience Council — will address these changes and offer advice for the email marketer who’s struggling to adjust to the new reality. We’ll look at this phenomenon through the lens of research we recently completed, asking email marketing pros from across the country to discuss their opinions on the state of the industry, how efficient their teams are, and how they see their jobs changing.

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What Does Email Look Like In A Voice-Activated World?

What Does Email Look Like in a Voice-Activated World?

It’s not always easy to see where marketing is headed in the future, whether that’s one, five, or 20 years down the road. Experts produce a lot of content and clicks by making all sorts of predictions about what’s coming next, but even the experts are just making their own best guess based upon what they see around them. In this one case, though, we don’t have to do much speculation or guessing. The future is living in many of our kitchens, living rooms and bedrooms right now, and it’s voice.

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Webinar Recap: How Legacy ESPs Have Failed Enterprise Marketers

Webinar Recap: How Legacy ESPs Have Failed Enterprise Marketers

It was because of you, the enterprise marketer, that we were inspired to push forward with our recent webinar, “How Legacy ESPs Have Failed Enterprise Marketers.” We’ve heard so many stories on the phone and the road over the past several years, talking to marketers who are endlessly frustrated as they find that not only does their ESP seem not to be built around how they need to reach their customers, but that they’re essentially stuck with that albatross around their neck. It’s too hard to change, and there’s no way they’ll get the buy-in they need from the key stakeholders to migrate to a new solution. And, furthermore, even if they did, everybody thinks they’re all the same anyway, so what would really change?

We know these frustrations well. It’s why we felt like it needed to be said that ESPs haven’t been as innovative or flexible as they should be, and that enterprise marketers — along with their often-beleaguered I.T. teams — have borne the brunt of that. If you didn’t get a chance to tune into the webinar, here’s a quick recap of the main topics we touched on:

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Email Lessons To Take Into The New Year

Email Lessons to Take Into the New Year

As you look forward to taking your email marketing program to the next level in 2018, it’s also important to take stock of how the industry evolved in 2017 if you don’t want to get stuck with high expectations and an outdated strategy. If you don’t learn the lessons of last year, you’ll repeat the same mistakes others already learned from.

Like with all things marketing, nothing in email stays static. The industry is always evolving to incorporate new technology and customer preferences. Before rushing into your first 2018 campaigns, evaluate what might be different from a year ago. That will help you anticipate where your customers will expect you to excel. Because your email marketing standards need to be at least as high as theirs.

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Raising Our Standards For Email

Raising Our Standards for Email

In recent years, many leading brands have diligently been working on eliminating data silos and ensuring that there’s one source of truth for all of their data. New information pours in by the second. Marketers instantly use that data to create highly personalized experiences on the web and mobile apps in real time. Online retailers work hard to make their website a well-orchestrated, enjoyable experience for customers, often with highly customized elements and personalized recommendations. Everything is immediate. The standards are high. No retailer would accept their website being too slow to respond to customer behavior.

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Email Needs To Be Better

Email Needs to be Better

For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season. And online and interactive channels are increasingly driving those numbers. Marketing teams have carefully planned and coordinated for months to ensure customers get maximum value and a better experience.

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How To Convince A Reluctant Decision Maker To Change ESPs

How to Convince a Reluctant Decision Maker to Change ESPs

It’s a situation many enterprise marketers have encountered in recent years — you have an email service provider (ESP) that isn’t working for your organization’s needs. But the decision maker at your company standing in the way of change is tough to convince. To be fair, changing ESPs is not only hard, but it can be expensive and time-consuming. Campaigns have to migrate over. You have to account for data. Your team has to learn how to use a new tool. It can seem daunting, and the decision maker — whether it’s your CMO, CEO, VP of Marketing, Director of Marketing Operations, or whoever will make the final call — will understandably have a high bar to clear for making such a significant shift for your organization, one that will involve not just Marketing, but Marketing Operations and I.T. as well.

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3 Trends Driving The Future Of Email Marketing

3 Trends Driving the Future of Email Marketing

What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These are questions everyone seems to be asking, but answers on future trends are never easy to come by.

The best way to determine the future is to look at what’s happening now, and look at where the momentum is headed. Here are three trends we spotted that will likely define the future of email marketing:

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Aligning Marketing And I.T. In Enterprise Companies

Aligning Marketing and I.T. in Enterprise Companies

Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security — this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool” — and how aligning Marketing and I.T. can allow it to improve.

Most attacks originate from the public internet. The more devices that are connected — cars, watches, security cameras, DVRs — the greater the risk for being hacked. The global cost of handling cyber attacks is expected to rise from $400 billion in 2015 to $2.1 trillion by 2019, per Juniper Research.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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