The legacy marketing cloud solutions haven’t served enterprise email marketers well for years. And the evolution of technology will continue to speed the pace away from the days when large organizations could hope to get by with minimal personalization via their marketing messages. Today, consumer expectations for the content they receive from brands have never been higher. In the current marketplace — and even more so in the future marketplace — it’s essential that the world’s most demanding marketers raise their standards for what they can accomplish by connecting with customers via email. So many brands aren’t, and consumers know it. You have an opportunity to make an impact with your messaging.
It’s from this perspective that we shared our latest webinar, “The Marketing Cloud Mirage: How Data Syncing Undermines Your Email Efforts.” We’ve seen these problems that enterprise marketers face from every angle. We talk to them every day about their frustrations. We exist to solve this problem.