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Beyond the buzz: A deep dive into MessageGears’ AI partners

Feb 21, 2024

Harnessing AI, data, and machine learning has become crucial for businesses to succeed. When used correctly, it can put your brand on the fast track to success. Get it wrong, and you might as well kiss your ROI goodbye, along with potentially alienating a few customers. What’s certain, though, is that your AI and machine learning models are only ever going to be as good as the data you have informing them. At MessageGears, we take pride in being the only cross-channel engagement platform that allows brands to utilize every (and we mean every) customer data point effectively, while avoiding silos, latency, copying, and syncing issues. 

MessageGears’ focus on organizing customer data for targeting and personalization is evident in our own predictive AI models. Our AI capabilities extend beyond traditional data-driven experiences, making it an ideal solution for companies seeking to enhance their customer understanding by building Customer 360 profiles and delivering experiences that are relevant and personal for each customer.

And while we’re constantly innovating and watching the AI buzz with interest, we’re not the only ones. With MessageGears, you can use our predictive models, bring your own models, or use one of our trusted AI partners – all without moving data to another location. Our expansive partner ecosystem has some of the smartest, most innovative tools in the customer engagement space – and each one of those tools is using AI to boost the power of their platforms too. Dive into this blog to learn about some of the innovative AI solutions our partners have built and how brands are harnessing them to level-up customer engagement. 

Amazon SageMaker: Driving campaign success through data analysis

Next up we have Amazon SageMaker, a machine learning service that aligns seamlessly with MessageGears to predict and optimize marketing campaigns. With SageMaker brands can build, train, and deploy ML models for any use case with fully managed infrastructure, tools, and workflows. Leveraging advanced AI, Sagemaker plays a crucial role in extracting valuable insights from customer data. 

Phrasee: Elevating content with AI-generated creativity

Another strong tool in the AI space is Phrasee. Phrasee delivers AI-generated, on-brand content with enterprise grade controls and optimization at scale, helping marketers deliver the right message, to the right person, on the right channel. Phrasee specializes in AI-generated messaging for email, SMS, and web, and A/B testing, and it can even update your in-flight campaigns with high performing variants to boost ROI. By incorporating Phrasee into your strategy, you can ensure that your content resonates effectively with your audience.

Movable Ink: Elevating customer experiences with AI models

Movable Ink’s suite of marketing AI models optimizes every customer experience for increased lifetime value. Through an ensemble approach to content personalization, Movable Ink utilizes machine learning, deep learning, and generative AI to analyze and individualize each customer experience. MessageGears integrates seamlessly with Movable Ink to empower brands with access to real-time data that’s needed to create truly personalized dynamic customer experiences. Movable Ink activates that data into relevant content experiences that refresh and update for each customer at the actual time the content is opened or viewed – that’s about as real-time as it can get!   

Snowflake: Intelligent data search and discovery

We would be remiss if we didn’t mention data giant Snowflake. A leader in data engineering and training, they’re bringing AI directly into the data warehouse and empowering teams to maximize the value of their data assets and insights. Recent acquisitions like Neeva, Streamlit, and Applica further solidify Snowflake’s commitment to advancing AI and deep learning in the data cloud.

OpenInsights: Insight prediction to support data science 

Another player in the predictive AI space is OpenInsights. OpenInsights is a predictive insights platform, specializing in retail customer analytics. OpenPREDICT was specifically engineered to support insight generation and includes multiple pre-built models, along with the infrastructure needed to automate your own data science efforts. 

Litmus: AI recommendations for smarter campaigns

Another innovative email marketing tool, Litmus introduces AI Recommendations, enabling businesses to give their audience what they want before they even know they want it. By understanding on-site behavior and serving smarter recommendations, Litmus enhances conversions, average order value, and overall email-driven revenue.

The collaboration between MessageGears and our valuable AI partners creates a powerful ecosystem for businesses looking to harness the full potential of AI in their customer engagement strategies. By leveraging these cutting-edge technologies, companies can stay ahead in today’s digital world, transforming data into actionable insights and driving success in their marketing endeavors.

If you’re looking to turn AI-powered insights into smarter marketing decisions at your brand, MessageGears can help.

We’d love to show you how you can use predictive insights powered by your entire data set to up-level your marketing strategy across the lifecycle.

About the Author

Ellen Flynn