Time zone-based sending is nothing new to anyone in the B2C email marketing world – It’s a solution to a problem so obvious, it’s almost surprising it even has a name. You can’t send emails about a sale starting (or ending) to every time zone at once and expect people to respond to your message. And on top of that, we already know the specific time you send out a message can have a real impact on the engagement rate. Enabling to set up campaigns to “Follow the sun” as they say, is one of the most basic table stakes features of modern ESPs.
But just because it can seem basic and almost obligatory doesn’t mean it can’t be improved upon. This is something we’ve thought a good deal about — how can we utilize our platform’s unique access to your data in order to take time zone-based sending to the next level? And when we looked at the current landscape of ESPs and their time zone-based sending features, we saw some holes that needed to be filled.