Blog Best Practices Don’t Overvalue Channel-Specific Metrics Opens, clicks, and subsequent online conversions are some traditional metrics email marketers use to judge whether or not a campaign was successful. We’ll run a few ...
Blog Best Practices The C-Suite Must Be Involved to Make Email Work When you’re grinding away in your cubicle day after day, running A/B tests, segmenting your audience, poring over deliverability metrics, you know the reality of email ...
