Finding Email Testing Success

Every email marketer knows that establishing the right goals is essential to success, and testing effectively is the only way to know if you’re hitting the benchmarks you need to hit along the way. In a Twitter chat this week with our friends at Email on Acid (Check out their chats at #EOAChat), a bunch of email geeks joined us to share their own expertise and experience on email testing.

Here were some of our favorite highlights from the chat:

Question 1: What is something most email marketers don’t A/B test often enough, but should?

@ImJeanetteC

@BrandonSonofOle

Question 2: What’s the most important element of an email campaign to A/B test?

@jencapstraw

@aishashok14

Question 3: What are some tips for compiling and utilizing all the findings you collect via testing?

@EmailonAcid

@DeliveryCounts

Question 4: What are some of the biggest mistakes you see email marketers make when running tests?

@ZohoCampaigns

Question 5: Are there reliable benchmarks to aim for with things like open and click rates?

@nat_jaeger

Question 6: What do you look at first to determine the winner in an A/B test?

@MessageGears

About the Author

Jeff Haws

As MessageGears’ Senior Marketing Manager, Jeff is focused on producing engaging and thoughtful content that resonates with enterprise marketers, helping them to better understand how MessageGears makes their jobs easier. He’s passionate about understanding the way data impacts messaging, and he’s also hopelessly obsessed with baseball.