Every email marketer knows that establishing the right goals is essential to success, and testing effectively is the only way to know if you’re hitting the benchmarks you need to hit along the way. In a Twitter chat this week with our friends at Email on Acid (Check out their chats at #EOAChat), a bunch of email geeks joined us to share their own expertise and experience on email testing.
Here were some of our favorite highlights from the chat:
Question 1: What is something most email marketers don’t A/B test often enough, but should?
Question 2: What’s the most important element of an email campaign to A/B test?
Question 3: What are some tips for compiling and utilizing all the findings you collect via testing?
Question 4: What are some of the biggest mistakes you see email marketers make when running tests?
Question 5: Are there reliable benchmarks to aim for with things like open and click rates?
Question 6: What do you look at first to determine the winner in an A/B test?