Most online marketers have been there: a co-worker comes up with a great idea for a marketing campaign, or says “This should be the subject line of the next email,” seemingly without reasoning beyond it being their personal preference. Or, conversely, you could have an idea of your own that you think would be great but would be nervous to implement without trying it on a small group first.
As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday sales, end-of-season news, invitations to parties, charities, or events, or business updates, there are a flood of messages competing for our attention.
For marketers, capturing and maintaining customer engagement during the holidays has become more challenging than ever. However, many companies continue to break through the clutter and are achieving holiday email marketing success. Here are some of their secrets: