• What is the difference between segmentation and orchestration?
• How does MessageGears connect to my data?
• MessageGears gives us access to all our data, but what if we don’t want access to ALL of it? Is there a way to put controls around this process?
• What’s a typical POC process timeline?
• What’s the difference between the way MessageGears uses real-time data and the way our current ESP surfaces real-time data?
• Does MessageGears have campaign attribution?
• Are you a CDP?
• How does MessageGears support Multivariate or A/B testing?
• What does MessageGears mean by ‘cross-channel’?

While segmentation lets you understand and break down your customer audience into groups based on their past behaviors and engagement with your brand, orchestration helps you create detailed customer journeys by ‘orchestrating’ or synchronizing customer experiences and messages within a targeted workflow.

How does MessageGears connect to my data?

MessageGears connects to your data directly where it is stored in a variety of ways, depending on your preferred data source;

• If your data is in a modern data warehouse such as Snowflake or Google BigQuery, we connect using native API connections for massively scalable and fast data access
• If you hold your data in a traditional data warehouse, such as PostgreSQL or MySQL, we connect through a JDBC connection directly to your database – making for a straightforward and quick installation process
• If you are utilizing a CDP or other cloud data storage, we connect through API endpoints into your data – allowing you to hold your data in any format

MessageGears gives us access to all our data, but what if we don’t want access to ALL of it? Is there a way to put controls around this process?

Absolutely – the MessageGears product contains Administration controls specifically made for I.T. to throttle and maintain control of the application’s selection and use of data. Simply set up views for certain users in order to maximize your work with your data.

What’s a typical POC process timeline?

MessageGears’ typical proof-of-concept timeline is 2 to 3 days, with our platform live and connected directly to your data on day one. Throughout the POC, we work side-by-side with your team to work through your most important use cases.

What’s the difference between the way MessageGears uses real-time data and the way our current ESP surfaces real-time data?

Although cloud-based “remote” ESPs make it seem super easy for you to send them your data in real-time, there are a few drawbacks to those systems:

• It’s creating a copy of your data
• It may be ‘fast’ – but it is not in real-time, and is typically on a schedule
• It costs money

Additionally, MessageGears does not store any of your customer PII data at all. In fact, we utilize it in the place where it is stored – reducing data lag, creating greater customer experiences, and reducing the cost across your marketing stack.

Does MessageGears have campaign attribution?

MessageGears users can tag purchases, browsing behavior, and many more attributes with MessageGears job and campaign IDs. This allows our users’ business intelligence teams to create compelling insights on why customers are having their brand interactions

Are you a CDP?

Although CDPs and MessageGears Segment solve many of the same problems, there are important distinctions between our tools that allow them to work separately or together to greatly enhance your ability to personalize marketing campaigns. Read more here!

How does MessageGears support Multivariate or A/B testing?

Of course! Our native multivariate testing empowers marketers to test countless variations in a single test, with the option to automatically send the winning variant to users’ remaining recipients.

What does MessageGears mean by ‘cross-channel’?

To understand what we mean when we discuss cross-channel messaging, let’s compare and contrast a few different channel sending terms:

• Cross-Channel: This allows you to create a centrally-defined campaign message, and then distribute it on any channel the recipient desires.
• Multi-channel: This allows you to send a message on more than one channel; for instance, SMS and Push or SMS and Email.
• Omnichannel: This allows you to send messages on ANY channel.