MessageGears Segment’s ability to utilize live data in a brand’s data warehouse while not storing any additional customer data is unique in the industry, allowing for fast and powerful segmentation for our users. Curious? Let us tell you more!
MessageGears Segment takes an alternative approach to audience segmentation by utilizing the power of a warehouse-native connection to modern data warehouses. For instance, recipient data is live-streamed out of the database and segmented in our lightweight platform, enabling users to build audiences in real-time.
This direct connection allows MessageGears to utilize the power of the modern data warehouse and negates the need to store any Personally Identifiable Information (PII) outside of a brand’s private cloud.
Then, when activating users in a third-party tool, MessageGears can break the initial recipient list into many smaller list sizes, allowing for the parallelizing of downstream processing, such as hashing data intended for Facebook Custom Lists or Google Customer Match.
Users can join independent data sets and send them to third parties, and leave the “heavy lifting” of activation to the MessageGears’ cloud without any long-term storage of PII.