To be successful in today’s marketplace, marketers need to understand and adapt to their customer’s journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner. Despite this… Read more »


Last week, MessageGears CEO Roger Barnette and Co-Founder Dan Roy got on stage at the annual MarketingSherpa Summit in Las Vegas to present “Addressing the Unique Email Needs of the Enterprise Marketer” in the event’s Solutions Theater. In the session, the two made the case for why enterprise businesses need innovative technology solutions and partners… Read more »


Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine make it easy to get motivated to clean house and begin new projects. Spring is also a great time to review your marketing programs and tech stack, including your email service provider. Excellence doesn’t happen by chance, especially in… Read more »


Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security – this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool.” Most attacks originate from the public internet, and the more devices that… Read more »