MessageGears Segment Elevates Your Salesforce Marketing Cloud Experience

May 06, 2021
Danielle Briner

Spent a bunch of money on SFMC, but still having problems? 

If you’re a user of Salesforce Marketing Cloud, we think we can speak for you here and say that you don’t enjoy working with static data in Audience Builder, having difficult conversations constantly asking for updated data, or ending up in a SFMC Data Extension Nightmare trying to create attributes you don’t have. 

But if you’ve already made the decision to stick with SFMC, fear not — MessageGears Segment has directly and positively impacted the experience of enterprise marketers using Salesforce Marketing Cloud, and is purpose-built to improve your marketing with data

We aren’t another Salesforce add-on; MessageGears Segment can replace your need to use Audience Builder at all, while enabling you to work actively with your live data. Most audience builder tools require a copy of your data to live somewhere else and update once in a nightly data sync, but MessageGears Segment lives alongside your data, segmenting your audience using today’s data, empowering you to send personalized and meaningful marketing messages. No more static data, no more headaches. 

If you’re completely satisfied with Salesforce, stop reading.

For the other 98% of you answering “YES” to any of these questions, read more to find the solution: 

  • Does it take you days to get a personalized email out of SFMC? 
  • Is it taking more than a day to get new data into SFMC? 
  • Are you struggling to get access to the correct data in SFMC? 

What does MessageGears Segment do?

MessageGears Segment is a data-driven visual segmentation and activation tool that natively integrates with Salesforce Marketing Cloud, empowering non-technical users to easily segment audiences using their real-time data wherever it lives. MessageGears lives alongside your data, securely behind your firewall, eliminating the need to copy data outside of your single source of truth. This reduces your overall cost immediately by putting an end to all the additional data storage, copying, and sending it back and forth. 

MessageGears’ flexible solution allows you to export your newly segmented data wherever you want, whenever you need. Once you consider adding MessageGears Segment to your current audience-builder flow, you have a dynamic audience, and you can target your audience with real-time data — no more waiting for nightly data updates or working with old data. 

How does adding MessageGears Segment help users of Salesforce Marketing Cloud? 

If you aren’t segmenting your audience off the latest and greatest dataset — yes, we’re talking about real-time, live customer data — MessageGears Segment is here to change that. MessageGears integrates conveniently with Salesforce Marketing Cloud to plug right into your current processes and your data. 

Here are just a few of the problems we’ve solved for our customers:

  • Instead of waiting for Salesforce Marketing Cloud Audience Builder to complete a nightly sync in order for you to get access to old data, just hit Refresh in MessageGears Segment to work with live, real-time data. This reduces your I.T. involvement and dependencies in the audience and campaign-building processes — allowing you to focus on what matters most, your customers. 
  • Escape Salesforce Data Extension Hell with Labels in MessageGears. Creating any of the data you need on the fly, saves our users hours a week and avoids the I.T. hassle of unwinding and untangling data feeds with an easy-to-use interface for any marketer to enjoy
  • Since MessageGears is not a CDP, we don’t store any copies of your data. We simply bi-directionally sync with your live data in your data warehouse to connect you directly with your data. Whether you have a modern data warehouse like Snowflake or Google BigQuery or a legacy solution, MessageGears can easily connect

As we meet more enterprise marketers on our journey to bring real-time data to the center of marketing, we see the same issues over and over again. Salesforce Marketing Cloud (SFMC) customers are fed up with their enterprise solution performance. They’ve been sold a “solution” that presents more problems than solutions. They struggle through workflows, integrating additional tools, enduring long wait times, copying data to various places, and spending more money on resources to make this “solution” work. 

MessageGears Segment can effortlessly replace the legacy audience-building “solution” you may be struggling with today. 

At MessageGears, we believe technology should liberate, not limit. We place your live data at the center of our solution. MessageGears lives right on top of your real-time data, no copying, no waiting, no problems. What’s unique about MessageGears is that we can integrate with any of your current tools, and directly speed up your data access time. Pairing MessageGears Segment with Salesforce Marketing Cloud can get you one step closer to achieving your marketing goals, and one step further from the old days of waiting for your data. 

If you are currently working with copies of your data and using these data copies to perform one function in your segmentation tool at a time, slowly waiting for each change to be reflected in your data set, you are in the segmentation snowball with problems that are only going to multiply as long as you continue on your current path. We can fix that. 

Don’t Get Stuck with Salesforce

So, you may still be stuck with Salesforce Marketing Cloud, but you don’t have to be frustrated with your segmentation. We’d love to talk to you about how you can boost your marketing efforts on all fronts — ease of data access, audience building, campaign launch —  with MessageGears Segment. You focus on activating your audiences, we get you there faster with real-time data. Interested in learning more and seeing the difference? Reach out to us at sales@messagegears.com

About the Author

Danielle Briner

As the Product Marketing Manager at MessageGears, Danielle Profita Briner oversees the creation and execution of our Go-To-Market Strategy for the entire MessageGears product suite. She applies her background in content strategy and software to organize, establish, and produce meaningful content for our current and future clients.