How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are likely encountering a few bumps in the road. In fact, new research from a study conducted by The Relevancy Group in partnership with MessageGears reveals that enterprise organizations are struggling to overcome the following three road-blocking challenges when it comes to managing and controlling customer data:
- “I can’t access all of the data I need when I need it.”
- “I.T. has to be involved in everything.”
- “Email processes take too long, limiting real-time marketing efforts.”
If these challenges are plaguing your marketing efforts, fill out the form to view the 60 minute webinar and slide deck about how to gain greater control of your data by consolidating it into a centralized database.