Remember when adding personalization to a campaign simply meant adding someone’s name to your subject line? Yeah, marketers know that doesn’t cut it anymore. Grab this guide to learn how you can level-up personalized marketing campaigns for your brand. It doesn’t have to be a pipe dream!
of consumers say they’re actively annoyed when brands send generic messages.
will just unsubscribe from companies that send too many irrelevant messages.
say brands that can create a genuinely personalized experience are likely to get their business.
“Sending out blast emails without knowing [your customer] bought something yesterday is just bothering them. Even with a lag of one day or even 12 hours, you can turn what you think is a really great communication with your audience into something that just feels sloppy to them.” –Tash Gandotra, Head of CRM for Stylist
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