We’ve heard so much talk about the confusion surrounding CDPs that we decided we needed to dig a little deeper into it and find out what’s driving it, and how it’s impacting the CDP market. So we asked 200 enterprise marketers to share their views on CDPs, with a variety of questions designed to help you better understand this uncertainty around what CDPs are and — most importantly — how they’re supposed to help marketers do their jobs better.
In our new report “CDP Confusion: Examining the Impact of Market Uncertainty Around Customer Data Platforms,” we not only share the data with you but also our perspective on what the numbers mean, looking at where we go from here, and also how MessageGears can offer a CDP alternative that could just be the choice your team is looking for.
