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I’m on the floor at Databricks Data + AI Summit this week. Yesterday, I watched CEO Ali Ghodsi take the stage and announce CustomerLake, an agentic CDP built

The high stakes of peak-season marketing Every November, enterprise marketing teams brace for impact. Traffic surges, campaigns pile up overnight, and ESP

Wish everything in your marketing platform had a TL;DR? Self-documenting martech transforms an org’s collection of complex, technically opaque marketing

Enterprise marketing teams have an overwhelming number of journey orchestration platforms to choose from. And yet, the same complaints keep surfacing.

Why are we paying to store our data twice? Here’s the typical enterprise reality: You’re already paying for a cloud warehouse to store all

The hidden drain on martech ROI Most martech dollars aren’t lost to licensing. They disappear in setup and onboarding. Months go by while engineers

Why did we find the error after the campaign shipped? A new product launch is scheduled for the morning. Everyone’s ready. But a minor schema change in

Why did that audience cost 4x more this week? It happens all the time. Same audience brief. Same campaign. But the warehouse bill is suddenly four times

Your customers moved on yesterday Your team has the perfect campaign. Creative is polished, copy is sharp, timing is right. But the launch gets pushed a week