Chick-fil-A uses MessageGears to ensure customer privacy

The challange

Chick-fil-A is very protective when it comes to customer data and privacy. They wanted to set up a process by which their customers’ data was fully protected and anonymized from any malicious attempts to gain access to it, exceeding their security team’s requirements for customer data storage.

The solution

• MessageGears’ engineering team designed a custom solution within the Accelerator system to encrypt customers’ email addresses. Each row of data contains an encrypted data key that neither Chick-fil-A nor MessageGears can retrieve without going through Amazon KMS encryption.
• MessageGears’ solution enables Chick-fil-A’s data administrators to see a string of letters and numbers instead of customers’ email addresses, and each data point can be encrypted differently.

The results

• Not only is Chick-fil-A’s customer data protected from any third party gaining access to it — MessageGears included — because of the complex encryption involved, but even Chick-fil-A’s own database administrators can only see a string of letters and numbers rather than customers’ email addresses.
• Chick-fil-A is able to confidently collect data while assuring customers that they have one of the most secure data solutions in the industry, greatly reducing the chances of a costly data breach.
• This is a feature that any MessageGears customer can use going forward.