Better personalization begets better marketing.
Brands and marketers have both been well aware of this fact for a long time. It’s why “personalization” has been one of the biggest marketing industry buzzwords for the better part of the last half-decade.
But what does personalization actually look like?
There was a time not too long ago where adding a subscriber’s first name to an email was considered a marketing personalization coup. Things have become much more complicated since then.
Today’s consumer has developed a completely different pattern of purchase behavior. With that pattern has come a whole new set of consumer expectations.