Why Do Decision Makers Love RFPs?

Why Do Decision Makers Love RFPs?

There are many factors that go into the decison-making process when large companies are looking into the possibility of changing ESPs. Nobody goes into this lightly. These companies know how important email and cross-channel messaging is to the health of their business, so they approach the process with the intention of coming out the other side with the best possible solution.

A big part of doing that, in many cases, is the RFP. When done well, it can be extremely effective in helping to focus the process, and in getting the vendors competing for the coveted win to discuss the job on the company’s terms.

But are there flaws in this approach? In our latest research, we wanted to dig deep into how Marketing teams are handling RFPs, and find out how well they’re doing the job they’re set up to do. In many cases, what we found was interesting and somewhat surprising, no areas more so than in how different these RFPs are viewed as you climb the decision-making chain.

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Webinar Recap: Rethinking ESP RFPs

Webinar Recap: Rethinking ESP RFPs

For Super Senders looking to switch ESPs, the RFP — executed well — is a valuable tool for maintaining an efficient and objective process with a result that greatly improves a company’s cross-channel messaging operation. But our new research suggests that many marketers are making crucial mistakes that are undercutting the effectiveness of their RFP process. And that’s leading to negative misconceptions about ESPs and decisions that cause immense frustration for the marketing and I.T. teams.

In our recent webinar, MessageGears CEO Roger Barnette and Marketing Democracy President Chris Marriott discussed the research, and offered expert advice from both the ESP and consultant perspective on how you can make your next RFP more efficient and successful.

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Design Tips For The Non-Designer Marketer

Design Tips for the Non-Designer Marketer

If you’re reading this, you’re probably not a graphic designer. But you may know good design when you see it … or you may not. Good design isn’t blatantly noticeable. Good design conveys the information effectively, efficiently, and subtly. Good design is easy to look at. But why is it easy to look at? What makes a design ‘good’?

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Webinar Recap: Two Teams Are Better Than One

Webinar Recap: Two Teams are Better Than One

For many marketers, their conversations with I.T. are mostly limited to times when they have a problem or need something, and they’re hoping I.T. has a solution. That can lead to a largely transactional relationship, where the two are separate teams that only come together when they have no choice, and only for as long as necessary.

That can lead to a lack of understanding — on both sides — of the crucial role the other team plays with respect to the success of the business, and to growing mistrust. The Marketing team thinks I.T. is being too iron-fisted about security and standing in the way of them drumming up new business. At the same time, I.T. thinks Marketing has no appreciation for the risks associated with data exposure, and that it’s I.T.’s responsibility to be the guardians.

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Email Marketing Discussion Series With BrightWave

Email Marketing Discussion Series with BrightWave

No matter how long you’ve been in the industry, successful email marketers know there’s always something new to learn. The evolving nature of email is part of what keeps #emailgeeks coming back, keeping up with new technology and trying to use it to deliver the sorts of messages that excite your subscribers.

Because it’s always changing, sharing knowledge and hearing from others is essential if you want to keep up with where the industry is headed. That’s a big part of what we want to help with, spreading our experience and helping others be better at what they do.

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Webinar Recap: What Does The Future Hold For Email?

Webinar Recap: What Does the Future Hold for Email?

Being proactive instead of merely reacting to every new technological advance in the industry is essential if you’re going to stay ahead of the competition and deliver the sorts of email experiences your customers are going to come to expect in the future. It’s always important to remember that you’re not marketing in a vacuum. Your subscribers’ inboxes are being flooded with marketing emails every day, from companies large and small. Some of them are going to take advantage of the latest technology, using machine learning, AI, or other cutting-edge tools in order to create sophisticated, highly personalized email campaigns. And once your customers get those emails, that’s the level of experience they’ll come to expect from everyone. You included.

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Webinar Recap: Real-Time Data Access Is The Unsung Hero Of Customer Loyalty

Webinar Recap: Real-Time Data Access is the Unsung Hero of Customer Loyalty

As consumers expect more personalization from the emails in their inbox, the pressure grows on marketers to deliver. But, especially at the enterprise level, it’s never been more difficult to consistently create the kind of experience customers expect. While the CRM marketing cloud does a lot well, it also requires chopping up data and syncing it with the cloud, costing precious time and resources. And that lost time damages the marketer’s ability to reach customers with relevant messaging. That means your messages are just like so many others’ — general and impersonal. It’s the same mediocre experience your subscribers can get anywhere. You haven’t earned their loyalty.

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Webinar Recap: Email Metrics Beyond Opens & Clicks

Webinar Recap: Email Metrics Beyond Opens & Clicks

For email marketers, email campaign metrics are essential to understanding the way customers are interacting with your brand, and having objective data to tell you if what you’re doing is effective. But many companies have failed to account for a significant portion of email’s true business impact, because they aren’t doing the hard work to connect email with conversions that occur in a less linear fashion than open/click/conversion.

That was the launching-off point for our February webinar, “Beyond Opens & Clicks: Measuring Email’s True Business Impact.” In it, we discussed the reasons email’s true impact is difficult to measure, and how you can better understand it.

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Data Matters: An Interview With Expedia’s Madelynn Brown

Data Matters: An Interview with Expedia’s Madelynn Brown

On August 16, Expedia Product Manager Madelynn Brown sat down with MessageGears CEO Roger Barnette for a Q&A style webinar to discuss the online travel giant’s email marketing strategy and data challenges that they face to meet continuously rising customer expectations for their interactions with brands. At very large organizations like Expedia, Madelynn’s role is critical if they’re going to be able to reach their customers with the right content at the right time. If you missed the interview, you can listen to it here. Here are some of the highlights.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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