Track and measure performance across campaigns and channels.

Campaign Analytics

Understand what’s happening with your marketing campaigns with our campaign analytics. When do people open your messages? How are they interacting with them? What A/B test proved to be most effective? How many people unsubscribed or complained? Drill down for detailed content and set-up real-time data feeds to create triggers based on that information.

Transactional Analytics

Marketers need visibility into everything their customers are doing, and our transactional analytics provide the same data and insights you’ll find for your marketing campaigns. Get a full, 360-degree view of your customers and subscribers by seeing how they interact globally, not just in individual silos.

 

Next: Identify meaningful insights >