Better personalization begets better marketing. Brands and marketers have both been well aware of this fact for a long time. It’s why “personalization” has been one of the biggest marketing industry buzzwords for the better part of the last half-decade. But what does personalization actually look like? There was a time not too long ago… Read more »

Email marketing is a dialogue. A conversation between one brand and one consumer. It is a conversation which can seem a bit one-sided at times but is a conversation nonetheless. And, in almost every case, the onus of keeping the conversation going falls squarely upon the shoulders of the brand. But who wants to have… Read more »

Last week, MessageGears CEO Roger Barnette and Co-Founder Dan Roy got on stage at the annual MarketingSherpa Summit in Las Vegas to present “Addressing the Unique Email Needs of the Enterprise Marketer” in the event’s Solutions Theater. In the session, the two made the case for why enterprise businesses need innovative technology solutions and partners… Read more »

Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine make it easy to get motivated to clean house and begin new projects. Spring is also a great time to review your marketing programs and tech stack, including your email service provider. Excellence doesn’t happen by chance, especially in… Read more »

Email marketers making plans for upcoming campaigns should take a closer look at mobile. In analyzing open and click rates from our enterprise customers between Q1 2015 and Q4 2016, we’re seeing signs that consumers are becoming more comfortable opening email marketing messages and engaging with offers from their smartphones. Over the past two years, the… Read more »

Last month, MessageGears’ CEO, Roger Barnette, spoke with BounceX about how enterprise marketers can better communicate with their customers. You can view the full webinar here. Here’s a brief recap: Big data can get in the way of highly personalized communication. Email marketing is used to engage, re-sell, upsell, and create long-term experiences with customers…. Read more »

The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) of enterprise businesses. A few months ago, more than half (54%) of senior marketing executives surveyed in “Breaking Down the Barriers for Successful Enterprise Email Marketing” said that improving email personalization was their number one priority for… Read more »

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and has the highest return on investment. Still, much of email marketing… Read more »

As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday sales, end-of-season news, invitations to parties, charities, or events, or business updates, there are a flood of messages competing for our attention. ­ For marketers, capturing and maintaining customer engagement during… Read more »