What Hemingway Can Teach You About Email Marketing

What Hemingway Can Teach You About Email Marketing

It’s fair to say Nobel Prize-winning novelist Ernest Hemingway didn’t do a tremendous amount of email marketing in his time, considering he was born in the 19th century and died in 1961. He wasn’t even a marketer, moving from journalism to author and more or less mastering both during his life.

Still, his instincts for crafting effective emails may have been more honed than anyone would have thought. His “Iceberg Theory” on writing wasn’t always his most popular storytelling philosophy; its critics said it contributed to him seeming distant and uncaring for his own characters through a lack of telling their full story. But there’s a lot that the crafty email marketer can take away from it if they look closely:

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Fundamentals Of A/B Testing In Email Marketing

Fundamentals of A/B Testing in Email Marketing

Most online marketers have been there: a co-worker comes up with a great idea for a marketing campaign, or says “This should be the subject line of the next email,” seemingly without reasoning beyond it being their personal preference. Or, conversely, you could have an idea of your own that you think would be great but would be nervous to implement without trying it on a small group first.

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Marketing Lessons Learned In A Time Of Crisis

Marketing Lessons Learned in a Time of Crisis

When Hurricane Harvey struck southeast Texas, the images coming out of the devastating flooding were heartbreaking to see. So many people were driven from their homes, their jobs, and their lives by historic amounts of rain that seemed at times like it might never stop.

It’s a sad reality that major events like this happen often — hurricanes, earthquakes, violence, terrorism, etc. — and we as marketers can be so involved in our day-to-day operations that we lose sight of the fact that each email we send (even if it’s sent as part of a larger automated program) lands in the inbox of a real person who could be impacted by whatever’s going on in the world. And, even if they’re not directly impacted, it’s not hard to spot when a brand isn’t showing empathy for the people who are hurting, and that can turn anybody off.

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Making Sure Your ESP Is Holiday Ready

Making Sure Your ESP is Holiday Ready

Yes, it’s still 90+ degrees out in much of the country, but a good marketer knows that designing a successful holiday email program requires months of planning. Without the proper technology and infrastructure, though, a holiday email program won’t be successful no matter how well everything else has been planned. With a little prep (and some conversations with your email service provider throughout the year), you can maximize your holiday success. Here are a few questions to ask yourself and your ESP to ensure you have a smooth season:

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Could Better Email Marketing Save Your CMO?

Could Better Email Marketing Save Your CMO?

Many recent articles have highlighted the plight of the CMO. A recent issue of Harvard Business Review,The Trouble With CMOs,” called it the riskiest job in the C-suite, with an average tenure of four years, half that of the CEO. An article in MediaPost by Maarten Albarda pointed out that while five C-suite members share growth and revenue responsibility, only the CMO was blamed for missed targets.

These articles recommend several solutions such as redefining the CMO’s role, matching responsibilities to the job’s scope, and realigning metrics with expectations. However, CMOs may find an easy win by adjusting what is already a top performer – their email marketing. This win could be easy because most CMOs don’t realize how much better their email programs could be performing.

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4 Signs Your Audience Doesn’t Care About Your Marketing Emails

4 Signs Your Audience Doesn’t Care About Your Marketing Emails

“It’s Thursday. We send our main marketing emails on Thursdays. So it has been on every Thursday of every week since the dawn of time. And so shall it be unto infinity.”

Sound familiar?

For many companies, sending out regularly scheduled marketing emails has become an indispensable part of their digital marketing strategy.

And for good reason.

Email marketing has been consistently outperforming the ROI of most other digital marketing channels for decades, and current trends indicate that it will continue to do so for the foreseeable future.

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7 Behavior-Triggered Emails Every Marketer Should Be Sending

7 Behavior-Triggered Emails Every Marketer Should Be Sending

Email marketing is a dialogue.

A conversation between one brand and one consumer.

It is a conversation which can seem a bit one-sided at times but is a conversation nonetheless. And, in almost every case, the onus of keeping the conversation going falls squarely upon the shoulders of the brand.

But who wants to have a conversation with someone who doesn’t listen?

Nobody.

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Leveraging Email In The Customer Journey

Leveraging Email in the Customer Journey

To be successful in today’s marketplace, marketers need to understand and adapt to their customer’s journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner.

Despite this hurdle, marketers have a wealth of data and tools available to inform their strategy, and email marketing is one of the most powerful. Here are four ways marketers can leverage email to inform and drive their customer’s journey.

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Addressing The Unique Email Needs Of The Enterprise Marketer

Addressing the Unique Email Needs of the Enterprise Marketer

Last week, MessageGears CEO Roger Barnette and Co-Founder Dan Roy got on stage at the annual MarketingSherpa Summit in Las Vegas to present “Addressing the Unique Email Needs of the Enterprise Marketer” in the event’s Solutions Theater. In the session, the two made the case for why enterprise businesses need innovative technology solutions and partners to effectively communicate with their customers. The needs for the biggest email senders in the world are different than what most of the market needs.

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