Accelerate 2021 — our annual invite-only customer conference — starts at noon Wednesday, Nov. 3, and we can’t wait to get it going. It’ll be all virtual again this year, as we feature great speakers and discussions of how MessageGears’ products are helping our customers do so many amazing things with their cross-channel messaging campaigns.
To get everyone ready for the event, we wanted to preview some of the event’s highlights while we count down the hours until we can get the festivities started.
Converted: The Data-Driven Way to Win Customers’ Hearts
Speaker: Neil Hoyne, Chief Measurement Strategist, Google
In his debut book Converted, Neil Hoyne asks: What if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way.
Apple’s iOS 15 Updates and What It Means for Marketers
Speaker: Brad Gurley, Director, Deliverability, MessageGears
Apple has recently rolled out a set of new privacy features in iOS 15, and the hot topic for marketers has to do with Mail Privacy Protection, which is designed to prevent third parties from accessing tracking data in email, primarily through tracking pixels placed in the message code. In this session, MessageGears Director of Deliverability Brad Gurley breaks down what these changes are, what this means from a deliverability and a marketing standpoint, and what you can expect moving forward.
Spotlight on Movable Ink: Creating Magical Customer Experiences
Speakers: Vivek Sharma, CEO, Movable Ink; Roger Barnette, CEO, MessageGears
We live in a world where people expect businesses to understand them and speak to their individual desires. Today more than ever, people have the power of choice. Movable Ink helps businesses earn attention in a world where time is precious and creativity is power. In this executive fireside chat, MessageGears CEO Roger Barnette speaks with Movable Ink CEO Vivek Sharma about how magical moments are created at scale for big brands.
How Culver’s Enables High-ROI Local Messaging While Maintaining Brand Control
Speakers: Liz Haferkorn, Assistant Marketing Manager, Culver’s; Dave Ragals, Sr. Director, Accounts, MessageGears
The team at Culver’s wanted to empower their local restaurants to use their own customer data and help drive personalized email marketing while maintaining brand control. In this session, Culver’s Liz Haferkorn speaks with MessageGears’ Dave Ragals about how we teamed up with Sageflo to create the perfect solution to utilize all of their data while putting their local operators in a place to own a part of the message.
Spotlight on Phrasee: How Artificial Intelligence Influences Creative Content
Speakers: Parry Malm, CEO, Phrasee; Roger Barnette, CEO, MessageGears
In this executive Q&A session, MessageGears CEO Roger Barnette speaks with Phrasee Co-founder and CEO Parry Malm about how Phrasee sees the world and how they’re enabling marketers to connect with customers in new and unique ways. We’ll also highlight our new integration and what it means for MessageGears customers.
Rules are Meant to be Broken: Secrets of the Most Creative People in Business
Speaker: Stephanie Mehta, Editor-in-Chief, Fast Company
The future, increasingly, belongs to creative thinkers whose brains don’t follow a traditional set of rules. Fast Company Editor-in-Chief Stephanie Mehta is the rare business editor who talks to pure creatives like Pharrell Williams and Kerry Washington and corporate leaders. Drawing on 10 years of Fast Company’s reporting on the Most Creative People in Business, Mehta explains how to bring a creative, rule-breaking mindset to any aspect of business, from engineering to marketing to forecasting and planning.
Fireside Chat with The Home Depot’s Krystal Zell
Speakers: Krystal Zell, VP Customer Marketing and Operations, The Home Depot; Roger Barnette, CEO, MessageGears
As one of America’s leading retailers, The Home Depot’s focus on the customer experience serves as inspiration for Super Senders everywhere. MessageGears CEO Roger Barnette sits down with Krystal Zell, VP Customer Marketing and Operations for The Home Depot, to talk about the journey the company has been on to create digitally led experiences and remain customer centric as a business.
Accelerating Growth: MessageGears Product Roadmap
Speakers: Roger Barnette, CEO, MessageGears; Craig Pohan, CTO, MessageGears
MessageGears’ mission is to make it easier for the world’s largest brands to access the data they have about their customers, where that data already resides. Our offerings and enhancements are always driving towards a “frictionless future” where marketers can dream and do and not have to worry about technical limitations. In this session, MessageGears CEO Roger Barnette and CTO Craig Pohan discuss our vision and unveil what users can expect to roll out in the coming months.
It’s going to be a great afternoon! If you haven’t received an invite and want to be there for this can’t-miss virtual event, you can still request a spot. Hope everyone’s as ready as we are to get going.
Jeff Haws
As MessageGears’ Senior Marketing Manager, Jeff is focused on producing engaging and thoughtful content that resonates with enterprise marketers, helping them to better understand how MessageGears makes their jobs easier. He’s passionate about understanding the way data impacts messaging, and he’s also hopelessly obsessed with baseball.
