Guides
Mobile devices have become an inseparable part of our lives, instantly connecting us to friends and family. As a channel, it’s arguably the most intimate, with people predominantly using it for social interactions and personal conversations. Because of this, customers expect the same level of personalization and instant connection in every mobile touchpoint they have with your brand.
Chick-fil-A doubled down on personalization to increase mobile app engagement. They implemented things like a real-time “Congratulations on your first mobile order!” message, including a picture of what each customer ordered.
They saw a 500% increase in membership on the Chick-fil-A One app and more than a 20% increase in conversions.
