The Cost of Inefficiency

How efficient is your email marketing team? Chances are, it’s not as efficient as it was 10 years ago, and the problem’s only getting worse. Operational creep is a real thing in the email marketing world, as the legacy marketing clouds stagnate in the face of growing consumer demand.

Our new survey highlights some key issues in the industry:

  • 43% of email marketers spend at least half their time on operational tasks
  • 76% of those who say their job is Completely Strategic are Very Satisfied with their job
  • 83% of those who are Very Satisfied with their ESP are also Very Satisfied with their job

Our report dives into the problems that lie behind these key findings and much more, offering expert analysis, insight, and advice for marketers facing their own challenges with operational creep.