State of Email Marketing in the Retail Industry

For Retail marketers, it’s never been tougher to meet consumer expectations for the emails they receive. Customers’ inboxes are overflowing with messages, and you can’t afford for them to ignore you. Choosing the right ESP partner to help you deliver world-class customer experiences is an essential part of doing business.The Relevancy Group’s guide will help you understand:

  • Why so many of Retail marketers’ priorities require live, complete access to customer data at all times
  • The top email marketing tactics Retail marketers are using to reach customers with personalized, dynamic content
  • The key features Retail marketers are prioritizing when they begin comparing services from competing ESPs

If you’re a marketer in the Retail industry who wants to surprise and delight your customers while increasing email marketing ROI, this report is an invaluable resource.