For years, CDPs have been looked at by many enterprise marketers as sorts of miracle workers that would magically solve all their problems. But there’s also confusion in the market over what CDPs do, what they don’t do, and who’s actually likely to benefit from using them. Overly glowing discussions about their magic powers hasn’t helped.
So, with our latest whitepaper, we wanted to help marketers better understand where CDPs tend to fall short. And, taking the next step, how they can get all the CDP’s benefits without having to put up with the downsides that tend to come with it. If your team has a CDP in your sights — or even if you already have one — you owe it to yourself to give this a quick read to see if there might be a better solution out there.