How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

Hybrid email marketing is the best way to get your marketing team the best of both world in email marketing — fresh, on-site data with cloud capabilities for sending

As more and more enterprises outgrow the capabilities of SaaS/Cloud email service providers, hybrid ESP adoption has become a sensible and lucrative alternative for high-volume, data-focused global brands. Improving Enterprise Email: How Hybrid ESPs Unify On-Site Data with Cloud Capabilities showcases new research from The Relevancy Group that discusses the driving factors behind hybrid ESP adoption and uncovers how these solutions help big businesses deliver higher revenue and business results vs. marketing clouds.