For enterprise marketers who understand how essential customer data is to their work but who feel powerless to ever really get their arms around their organization’s sprawling data, life can be frustrating. They know that they need to take full ownership of their data, making it accessible and actionable across all the teams that need it, but that North Star looks so far away that they can’t even imagine how to start the process.
That’s why we created the Marketer’s Roadmap to Data Maturity, a step-by-step guide to show data-centric marketers how they can gradually go from a situation where their data is a scattered, siloed mess to where their martech stack works seamlessly alongside their data warehouse, with data being the center of everything they do. In this guide, follow along with Anna, a marketing professional who’s starting at Tier 1 on her journey.
Where will you start? Download to find out.