Resources
Data trends. Martech best practices. Hot takes. The strategies and solutions shaking up the market. Get all that and more in MessageGears’ resource library. We’re full of insights on customer engagement, data activation, and personalization.
Blogs
Dynamic segmentation: Harnessing live user behavior for real-time impact
Read more about Dynamic segmentation: Harnessing live user behavior for real-time impact
ETL vs. reverse ETL: What’s the difference?
Read more about ETL vs. reverse ETL: What’s the difference?
Audience segmentation tools for smarter marketing
Read more about Audience segmentation tools for smarter marketing
4 benefits of warehouse-native segmentation for retail brands
Read more about 4 benefits of warehouse-native segmentation for retail brands
The data pipeline journey: From raw data to actionable insights
Read more about The data pipeline journey: From raw data to actionable insights
The importance of data segmentation for enterprise brands
Read more about The importance of data segmentation for enterprise brands
Reverse ETL use cases and examples
Read more about Reverse ETL use cases and examples
Audience building: Best practices for enterprise marketing campaigns
Read more about Audience building: Best practices for enterprise marketing campaigns
Case studies
Uken optimizes player experiences using contextual in-game messaging
Read more about Uken optimizes player experiences using contextual in-game messaging
Runkeeper employs MessageGears’ solution to improve customer experience
Read more about Runkeeper employs MessageGears’ solution to improve customer experience
Movember uses a multichannel strategy to increase donations by 374%
Read more about Movember uses a multichannel strategy to increase donations by 374%
MessageGears helps Rakuten Rewards launch challenging campaign, with big results
Read more about MessageGears helps Rakuten Rewards launch challenging campaign, with big results
MessageGears helps Musictoday send more personalized, dynamic content
Read more about MessageGears helps Musictoday send more personalized, dynamic content
MessageGears is a catalyst for growth at Active Engagement
Read more about MessageGears is a catalyst for growth at Active Engagement
Global luxury airline achieves 82% engagement rate on targeted travel alerts
Read more about Global luxury airline achieves 82% engagement rate on targeted travel alerts
Cinedigm triples mobile engagement and increases app ratings by 64%
Read more about Cinedigm triples mobile engagement and increases app ratings by 64%
Guides
A retailer’s guide to better data activation in marketing channels
Read more about A retailer’s guide to better data activation in marketing channels
Your guide to better data activation
Read more about Your guide to better data activation
MessageGears consumer engagement report
Read more about MessageGears consumer engagement report
The guide to your Salesforce divorce
Read more about The guide to your Salesforce divorce
The enterprise guide to taking personalization beyond the status quo
Read more about The enterprise guide to taking personalization beyond the status quo
The enterprise perspective on AI and customer engagement
Read more about The enterprise perspective on AI and customer engagement
The enterprise guide to mobile customer engagement
Read more about The enterprise guide to mobile customer engagement
How to engage first-time mobile app users and keep them coming back for more
Read more about How to engage first-time mobile app users and keep them coming back for more
Events
Millennium Assembly: Digital Customer Engagement
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Snowflake Summit
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Movable Ink Think Summit
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Inbox Expo 2025
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Chicago Cubs game
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Email Insider Summit
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News
MessageGears report reveals 70% of enterprise retail brands prefer composable customer data solutions
Read more about MessageGears report reveals 70% of enterprise retail brands prefer composable customer data solutions
MessageGears predicts key consumer enterprise brand trends for 2025
Read more about MessageGears predicts key consumer enterprise brand trends for 2025
New MessageGears and Smartling integration powers email translation for Vimeo
Read more about New MessageGears and Smartling integration powers email translation for Vimeo
MessageGears report reveals packaged CDPs are losing steam with 56% of brands preferring composability
Read more about MessageGears report reveals packaged CDPs are losing steam with 56% of brands preferring composability
MessageGears recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
Read more about MessageGears recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
MessageGears launches the first composable end-to-end data activation and engagement platform
Read more about MessageGears launches the first composable end-to-end data activation and engagement platform
MessageGears unveils campaign prioritization powered by unified customer profiles
Read more about MessageGears unveils campaign prioritization powered by unified customer profiles
AI-powered campaign optimization with MessageGears + Jacquard
Read more about AI-powered campaign optimization with MessageGears + Jacquard
Webinars
Crawl, walk, run: How to implement a composable CDP
Read more about Crawl, walk, run: How to implement a composable CDP
Understanding composable CDPs
Read more about Understanding composable CDPs
How Chewy creates truly cross-channel campaigns with direct mail
Read more about How Chewy creates truly cross-channel campaigns with direct mail
Choosing the right martech to solve your data problems
Read more about Choosing the right martech to solve your data problems
How GoDaddy went from messy lists to campaign excellence
Read more about How GoDaddy went from messy lists to campaign excellence
Predictive AI trends for customer-obsessed brands
Read more about Predictive AI trends for customer-obsessed brands
7 email re-engagement tips to win back your audience
Read more about 7 email re-engagement tips to win back your audience
Ignite your marketing engine with the power of the data cloud
Read more about Ignite your marketing engine with the power of the data cloud