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The Retail Customer Journey: How Better Messaging Can Create Loyal Brand Advocates

Follow along with “Lola” as she goes on a retail journey!

For retailer marketers, taking a potential customer all the way to being a loyal, long-term brand advocate is practically the holy grail. That’s where everything comes together: strategy, timing, data, copywriting, and a message that consistently resonates.

In this eBook, you’ll walk through an effective strategy for leading an individual customer to that point. You’ll follow our shopper, Lola, from the first time she happens upon the website with a Google search, to the point where she’s fully secured as a brand-passionate customer. There are tips and examples at each step that might inspire you to build your own successful messaging campaign, and help you find many of your brand’s own Lolas.

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