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CDP Confusion: Examining the Impact of Uncertainty around Customer Data Platforms
CDP Confusion eBook



Why is the C-suite all-in on CDPs?

There’s so much chatter about the confusion surrounding CDPs – so let’s dig a little deeper and find out what’s driving it, and how it’s impacting the CDP market. In this guide, 200 enterprise marketers share their views on CDPs to help you better understand this uncertainty. Download it now to learn what exactly CDPs are and — most importantly — how they’re supposed to help marketers do their jobs better.

This report not only shares the data, but also our team’s perspective on what the numbers mean. Check it out to see where we all go from here, and also how a CDP alternative could be just the choice your team is looking for.

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