Every modern enterprise marketer learns quickly how important data organization and consolidation are to your efforts to personalize messaging campaigns.
Data warehouses like Snowflake are one of the most powerful solutions to this issue. Our upcoming survey examined marketers’ experience with this emerging technology, and this webinar will give you a sneak peek at some of the key learnings:
- Despite the large amounts of data large companies are transitioning to their modern data warehouse, implementation goes relatively smoothly
- Using the modern data warehouse has largely improved a wide range of objectives for marketing teams
- The largest companies have unique needs and challenges that the modern data warehouse looks to address
Will Devlin, VP, Marketing, MessageGears