Last year may well have been the year of the cloud data warehouse (CDW). Snowflake had the biggest software IPO ever (at the time) and Databricks raised $1B in funding at a $28B valuation. But although sweeping changes are happening in data storage and usage, it isn’t always clear the affect these changes are having on the larger organization.
Join MessageGears and Rudderstack as they answer some key questions facing marketing enterprises, including:
• What does a warehouse-first architecture look like, and how does it benefit an organization
• Why marketing should care about the modern data warehouse
• How a warehouse-first architecture can elevate and boost marketing efforts and lead to higher customer engagement