As MarTech and known-identity AdTech are converging, and privacy regulations are limiting the use of third-party data, first-party data is more critical than ever. Leading B2C brands that have millions of customers are building out 360-degree views of those customers across channels, typically on Cloud Data Platforms like Snowflake, BigQuery, Redshift, and Azure. Armed with a holistic view of customers across all touchpoints, brands are able to deliver relevant, timely, and personalized engagements, powering brand experiences that customers expect, leading to loyalty and repeat purchases.
In this webinar, MessageGears walks you through how easy it is to visually segment and export audiences on top of a brand’s existing 360 Customer Data Platform, while Havas Helia shows how to activate these audiences by providing real examples of where audience data goes, how it’s used, and ultimately how it’s measured.
In this webinar, you’ll learn:
– How MessageGears Segment + Havas Helia SmartDesign work together to engage customers across all channels and ensure that each recipient is getting the right message on the right platform
– The benefit of combining social media and ad placement with traditional messaging to reach the entirety of your customer base
– The importance of continuously measuring and managing how you communicate with each segment of your customer base to ensure that every marketing dollar is well spent