Rethinking ESP RFPs: How to Find The Perfect Fit

Finding the right cross-channel messaging platform is challenging, and it's important that you get the RFP right.

The RFP has been a staple of big business decision making for 50+ years, helping companies simplify and streamline the complicated (and essential) process of vendor selection. But when it comes to picking a new email service provider, the process has started to break down as technology advances outpace companies’ ability to keep up with the state of the email industry. And it’s leading to misconceptions and poor decisions.

You’ll learn:

  • What can cause the RFP process to be less effective for selecting a new ESP
  • How that breakdown is leading to misconceptions about ESPs and decisions that aren’t serving companies well
  • What needs to change if companies are going to be able to make the RFP process work in the way they want it to

If you’re interested in learning more about the research that inspired this webinar, it’s available for a free download. You’ll get to see some of the key takeaways from the data, along with analysis from Chris Marriott.