Real-Time Data Access: The Unsung Hero of Customer Loyalty

Access to true, 100% live real-time data while building messages isn’t just a luxury for email marketers, it’s an imperative if you’re going to deliver the kind of experience your customers expect. While many enterprise marketers think of immediate access to all their data as an aspirational goal they’re unlikely to reach, others consider it a core, inseverable aspect of their email marketing program, and their secret weapon for driving intense customer loyalty.

Here are some key points you’ll be able to take away from this webinar:

  • Technology is causing customers to raise their expectations for brand interactions, and it’s important that you keep up if you want to inspire loyalty
  • The expectation today is all about customized experiences. You can’t consistently deliver those without live, real-time access to all your data
  • You need to honestly evaluate the tools you’re using to send customer messages, and determine what will help you earn the loyalty of your customers