Privacy, Data, and Relevancy: Finding the Right Balance in Your Emails

When it comes to email marketing, consumer expectations have never been higher for personalization, or for data privacy. If you think this seems like a paradox, you may be right. The very customer data that enables you to send the types of highly tailored content your customers crave can also make your brand seem creepy if you cross the line for any individual on your list.

In this upcoming webinar, email industry veteran Angela Vega (Senior Marketing Manager, Vrbo) will take you through ways to walk that tightrope like a champion, delivering content your customers will love (and that will lead them to buy) while also respecting the security of their data at the same time.