Personalization Gone Wrong – How to Avoid Damaging Your Customer Relationships

You understand the importance of personalization for your email marketing efforts, and you’ve built a strategy around utilizing customer data. But it’s not nearly enough. Using that data in a way that’s either sloppy or invasive can actually make your messages less rather than more relevant to the customer. In this webinar, MessageGears VP of Marketing, Will Devlin, and Phrasee’s CEO, Parry Malm, will discuss how sincere personalization attempts can go wrong for marketers, and some steps you can take to avoid common pitfalls.