Technological advances have forced marketing to evolve beyond the traditional “Four P’s.” Today’s marketers have more data at their fingertips and more pressure than ever to nail every interaction a customer has with their brand. There’s no digital marketing vs. traditional marketing anymore — it’s all just marketing now.
In this discussion, marketers Will Devlin and Jeff Haws talk about the evolution of marketing, why marketers have to care about technology and data, and what marketing looks like not only today but in the future.
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